The hottest TV industry in 2014 overturned the dir

2022-09-19
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TV industry in 2014 "subversion" in the "forward" intelligent direction of development

TV industry in 2014 "subversion" to make it applicable to a wider range of enterprises "forward". Continue to develop in the direction of intelligence. Terminal devices need better user experience and better services from operators. The people's white paper survey shows that most consumers spend less than 30% of their time using the intelligent functions of smart TVs. On the one hand, it shows that consumers are not familiar with the playing methods of smart TV, and there is still a long way to go from watching TV to playing TV. On the other hand, if surgery is needed in the future, it also shows that the intelligent functions provided by smart TVs are not enough to attract users to use for a long time. Don't let smart TVs become furnishings

in 2014, TV continued to develop in the direction of intelligence. Terminal devices need better user experience and better services from operators. Behind smart TV is an open platform. All kinds of content and service providers can access it. The company took the wrong path of development at the beginning of its establishment. The cross-border entry of Internet enterprises is subverting the composition of the value chain of the television industry, and the television industry is facing new development trends

looking forward to 2015, after 10 to 13 years of rapid growth in the color TV market, the market demand is close to saturation. In the next few years, the high growth trend of the color TV market will no longer exist, and even negative growth will appear. The growth rate of the color TV market has slowed down, and the market competition has shifted from the original incremental market to the stock market. The previous price war will no longer be effective if the purchase price is much lower than the average price. Changing applications, increasing TV added value, and creating new consumer demand will become the main way for enterprises to gain market competitive advantage

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